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World of Food Beijing 2015 fires up

Updated: 2015-11-20
By Zhang Jingjing (chinadaily.com.cn)
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North China’s only international food event takes center stage once again as it welcomes the trade at China National Convention Center in Beijing on November 18, 2015.
World of Food Beijing 2015 features some 600 exhibitors from 34 countries and regions to present a diverse array of dairy products, baked goods, meat, snacks, fruits and vegetables.
Statistics show that China’s total annual food imports in 2014 reached $51 billion. Over the last decade, the country’s total average food imports increased by more that 18 percent annually. The product categories most well received by China market were dairy products, edible oil, and meat.
As the world sixth-largest meat exporter, Uruguay deeply understands China market.
“Nowadays, confidence is the most important thing for consumers. We can guarantee what consumers want. So this is our strategy:To sell with confidence,” Silvana Bonsignore, the marketing manager of Uruguay National Meat, tells China Daily. “China market is really important for us. We are increasing our exports to China year by year. ”
This event also boasts a comprehensive conference program, for example, business-matching sessions. The organizers are aiming to boost food imports and exports worldwide.
Ms Lu Yu is the Vice President of China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA), one of the event organizers.
She said, "Many international exhibitors are showcasing their products at this event. Some Chinese companies are also playing important roles, including producers from Shandong and Hebei, provinces known for their agriculture industry. This exhibition is an arena for food companies from all over the world. "
"We want to use this event as a platform to present high-quality imported foods to Chinese customers. It is also an opportunity for our foreign trade partners to learn more about Chinese products."
Lony is from Shandong province. He expects to sell his potatoes to all over the world, "My potatoes are very special. I want to introduce them to more customers and bring them to European and American families. It will be great if Premier Li Keqiang can help me make my dream come true by implementing the Belt and Road Initiative."
Lu Yu, the Vice President of CFNA, also points out that food stands for culture. Exchanges of food and cuisines help people from different countries better understand each other. Food culture brings people together and strengthens friendship.
The main highlight this year will be the debut of the Chinese Cuisine World Championship. This authoritative competition is the only international level competition in the world for Chinese cuisine certified by the World Association of Chefs Societies. International rules and judging criteria will apply to the competition. Sixteen national teams from all over the world pit their skills against one another.
Over 24,000 visitors are expected to attend the three-day event this year.

North China’s only international food event takes center stage once again as it welcomes the trade at China National Convention Center in Beijing on November 18, 2015.

World of Food Beijing 2015 features some 600 exhibitors from 34 countries and regions to present a diverse array of dairy products, baked goods, meat, snacks, fruits and vegetables.

Statistics show that China’s total annual food imports in 2014 reached $51 billion. Over the last decade, the country’s total average food imports increased by more that 18 percent annually. The product categories most well received by China market were dairy products, edible oil, and meat.

As the world sixth-largest meat exporter, Uruguay deeply understands China market.

“Nowadays, confidence is the most important thing for consumers. We can guarantee what consumers want. So this is our strategy:To sell with confidence,” Silvana Bonsignore, the marketing manager of Uruguay National Meat, tells China Daily. “China market is really important for us. We are increasing our exports to China year by year. ”

This event also boasts a comprehensive conference program, for example, business-matching sessions. The organizers are aiming to boost food imports and exports worldwide.

Ms Lu Yu is the Vice President of China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA), one of the event organizers.

She said, "Many international exhibitors are showcasing their products at this event. Some Chinese companies are also playing important roles, including producers from Shandong and Hebei, provinces known for their agriculture industry. This exhibition is an arena for food companies from all over the world. "

"We want to use this event as a platform to present high-quality imported foods to Chinese customers. It is also an opportunity for our foreign trade partners to learn more about Chinese products."

Lony is from Shandong province. He expects to sell his potatoes to all over the world, "My potatoes are very special. I want to introduce them to more customers and bring them to European and American families. It will be great if Premier Li Keqiang can help me make my dream come true by implementing the Belt and Road Initiative."

Lu Yu, the Vice President of CFNA, also points out that food stands for culture. Exchanges of food and cuisines help people from different countries better understand each other. Food culture brings people together and strengthens friendship.

The main highlight this year will be the debut of the Chinese Cuisine World Championship. This authoritative competition is the only international level competition in the world for Chinese cuisine certified by the World Association of Chefs Societies. International rules and judging criteria will apply to the competition. Sixteen national teams from all over the world pit their skills against one another.

Over 24,000 visitors are expected to attend the three-day event this year.

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