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Fashionista frenzy at CHIC 2014

Updated: 2014-03-27
By Devon Zhang (chinadaily.com.cn)
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The renowned China International Clothing & Accessories Fair, known by its nickname CHIC, has kicked off its annual event in Beijing.

Regarded as not only the biggest, but also the most influential, fashion fair in the Asia-Pacific region, CHIC 2014 opened its doors on Wednesday at the China International Exhibition Center in the Shunyi district of the capital.

This year’s event covers more than 100,000 square meters, and showcases over 1,000 fashion brands from 19 countries, including Italy, France, Germany, South Korea, Austria and Turkey.

The CHIC 2014 is divided into 12 exhibition zones among which the fashion-conscious will find all manners of clothing – including men’s, women’s and children’s wear – as well as accessories, leather goods and top-name designers.

CHIC 2014 will also unveil some unprecedented elements, including the “OMNI” concept for channels, resources and models.

Additionally, there will be more than 70 seminars, forums, and other trade activities to provide companies with new ideas for brand development and market expansion.

Videographer: Devon Zhang

Photographer: Wu Chuanjing

Video: Devon Zhang

Producer: Flora Yue

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